The tablet market is fierce, and with Apple having a large hold on the field, Lenovo was looking for a way to differentiate their line of products. How did they do it? By partnering with Dolby to take their cinema quality Dolby Atmos surround-sound audio and enable it within the convenience of a mobile device and ordinary headphones.

The next step was to educate Lenovo mobile device owners about the incredible Dolby technology on their tablet or phone. But instead of just telling them, we wanted to entertain them. We created a thoughtful, orchestrated animation to demonstrate the technology in action. Launching upon tablet startup, the story slowly builds from how sounds are heard in distinct points around the user’s head, to a full-on showcase of sounds coming from overhead and behind, all in a beautifully entertaining way.

Since implementation, millions of Lenovo mobile device users have seen the animation in action and have experienced the difference of Dolby audio.