Windows 10 is doing more than just bringing back the start menu. Microsoft partnered with Dolby to bring exceptional audio quality to Windows 10 PCs and tablets into the Operating System. Users can hear surround-sound quality while streaming content in the Microsoft Edge browser and certain PC’s including Lenovo, Acer, and Samsung even contain Dolby Home Theater capabilities baked right into their speakers.
But not all users are aware of these audio capabilities when they’re searching for, or even after they purchase a new Microsoft device. To bridge this audio education gap, we developed two spots to highlight the use of Dolby’s surround sound quality audio. By showing the day in the life of two PC device users as they navigate public transit, hotels, towncars, we were able to demonstrate the power of Dolby Audio on these devices.
Since production, the video has been preloaded onto millions of Lenovo devices around the world and has been used to educate consumers online, as well.