Scope
• Creative Development• Story Development• Creative Direction•Casting & Locations•Photography•Cinematography•Design
Dolby Access
Visual toolkit
Gaming is an immersive activity, and game play with Dolby Atmos® takes it to an entirely different level.
Dolby Access App
The Dolby Access app is available on XBox and Windows 10 and allows gamers and streamers to enable Dolby Atmos to experience a new dimension in immersive audio.
Casting real gamers
For all of the visuals to feel authentic casting real gamers was critical. We also develop a real gaming experience on each set with teams and prizes to make sure all of their expressions and movements were real.
What's the story morning glory?
Capturing every typical gaming scenario was key to the narrative; buddies on the weekend, date night, developer after a long day at work, etc.
Ready for anything
The assets were created so they could be utilized all over the Dolby and Microsoft universe
Multiple Activations
In addition to the content library we developed being used in typical marketing activations, they were also used in the Dolby Access app to support game titles that support Dolby Atmos.
Practical FX
To capture the bold and dynamic gaming rooms that are typical to hard core gamers had programmatic lighting that could change in real time to accentuate the vibe of the game play. Most of the flares and light leaks were done in camera to give it a more immediate and 'less retouched' feel.
Dolby Atmos is also available in many streaming platforms, so capturing the natural experience of watching movies and tv on laptops was critical
![[img]](http://www.thisisredagency.com/wp-content/uploads/2015/09/plastic.jpg)
![[img]](http://www.thisisredagency.com/wp-content/uploads/2020/08/Dolby-Dimension-01.jpg)
![[img]](http://www.thisisredagency.com/wp-content/uploads/2019/04/MSA-altair-grid-poster-image-horizontal.jpg)