Or should that be with Zardetto Prosecco? THIS IS RED is pleased to raise a glass and welcome Zardetto Prosecco to our client roster. And, let’s just say, it’s been bubbly! As we work together to grow their social presence in the States, expect to hear much from our new friends at Zardetto. If you haven’t tried it yet, get out there and buy some, it’s fabulous! Oh and while you’re at it, like them on Facebook and follow them on Twitter and Pinterest to get access to amazing recipes, their new Cheers! app and more!

Yep, you read that right, THIS IS RED is expanding, down to the third floor. Growth is good; and not only our we making room for our new hires, the additional space will house more meeting rooms, war rooms, focus group rooms and a bar. Happy Hour at our place!

A perfect gift is one you aren’t embarrassed to give, because it’s badass. So stop giving your co-workers and distant relatives you see once a year gift cards! It’s boring, and we’ve created a Holiday Gift Guide that will find something for everyone on your list…even something your impossible angst-y cousin will enjoy.

MCG Jazz, an independent record label on Pittsburgh’s North Side and a very dear friend and partner of THIS IS RED, produced another grammy winning album. Paquito D’Rivera brought home 2 grammy’s last night for Best Latin Jazz Album and Best Contemporary Classical Composition. “This recording expresses the essence of Paquito D’Rivera,” says Marty Ashby, Executive Producer for MCG Jazz.

Oh yeah, and that stunning album cover, well it was painted and designed by Jeff Myers. You should all know him as that guy who started THIS IS RED.

Don’t wait another minute, show your support for Paquito and MCG Jazz and buy the album today!

Jazz. It’s magical, inspirational and meaningful. At its core jazz is about remembering the past, but always with a focus on progression. And while there is still amazing jazz product being created, the general perception of jazz to music consumers is that it can be stuffy, difficult to access, and stuck in neutral. This is a paradigm that seemed logical ten years ago when purchase habits were extremely genre-focused, but the death of the physical music store is demolishing that consumer behavior. In the world of iTunes and digital music sharing, the genre-lines are increasingly blurred. This is enabling music purchases to be defined as ‘what song I like’ rather than ‘what genre I attach my identity to’. This evolution is a great opportunity for jazz to find a sustainable and profitable path.

Here at THIS IS RED we know that jazz needs to have some realignment to be relevant now and into the future, so one of our own is helping to make a change. THIS IS RED Principal Jeff Myers joins Peter Gordon (Thirsty Ear Recordings), Michael Ricci (All About Jazz), Marty Ashby (MCG Jazz), and Don Lucoff (DL Media) to work in the leadership group of the newly formed Jazz Forward Coalition, an organization seeking to create a global and unified voice for jazz.

We’re no strangers to the style and emotion jazz exudes. We have been commissioned to create artwork for several Grammy-winning jazz releases (not to name drop, but Dizzy Gillespie, Nancy Wilson and Paquito D’Rivera have some GREAT-looking album covers), and have developed initiatives combining Coca-Cola and jazz for the European market. However, thus far the biggest initiative has been the Jazz Forward Coalition. Jeff and the other jazz megaminds have been getting some pretty hip media attention, with mentions by NPR, All About Jazz, and the Jazz Journalists Association. Check out the “Business of Jazz” newsletter for a look at one of the first activations of the Jazz Forward Coalition.

Kudos to Jeff and the JFC team for helping to raise the profile of jazz in our vibrant and ever-evolving culture. While our ii-V-I’s may never be up to snuff, there is usually some serious scatting going on in our office. Or maybe that’s just Destro mumbling some code to himself…

alfabet, a global IT software provider based in Berlin, Germany, has chosen THIS IS RED to be a part of updating their brand story & communications. THIS IS RED’s expertise in digital strategy, design and storytelling will support alfabet’s strategic communications objectives.
Welcome to the THIS IS RED family of clients. Wenn wir ankommen, Getränke auf uns. Tschüß!

Bell Helmets, one of the world’s premier helmet manufacturers, has teamed up with Transitions SOLFX to create a unique line of motorcycle helmets with patented Transitions photochromic technology. THIS IS RED helped to launch these new products at the 2010 Red Bull MotoGP at Mazda Laguna Seca Raceway. Over the course of a 3-day weekend, THIS IS RED leveraged the passion of motorcycling enthusiasts through interactive product demos, street teams, and the creation of an iPad sales tool. Not only were a high volume of sales generated, but also spikes in web traffic and positive media feedback helped to introduce the product to consumers.
To see more of the event, connect with Transitions SOLFX on Facebook.

The American Advertising Federation (AAF), recognizes the best in the industry with their three-tiered competition system (local, regional and national) called the ADDY Awards. This year, the creative teams of THIS IS RED won a gold, silver and bronze at the local level for “Coca-Cola Live Positively HFC Free”, “Coca-Cola Fountain History” and “American Eagle Outfitters: Who We Are” video, respectively. At the Northeastern regional level (including New York, Boston & Philly), the new Transitions SOLFX web site won gold while the “Coca-Cola Live Positively HFC-Free” video won silver. National level ADDY Award results to be announced later this summer.

THIS IS RED Creative Director, Ty Wong, brings his 10 years of industry experience to the board of the AIGA/Pittsburgh chapter. With branding experiences on clients like Ford Motor Company, Cartoon Network and Coca-Cola, active participation in the Atlanta and Miami chapters of AIGA, as well as teaching graphic design and advertising at both Portfolio Center and The Creative Circus, Ty hopes to help increase membership, expand programs and events while adding overall value to the local design community.

The Boys Scouts of America (celebrating 100 years in 2010) is one of the countries largest and most prominent value based youth development programs. The Atlanta Area council, with over 50, 000 youth memberships in 13 metro Atlanta counties, helps builds character, trains youths in the responsibility of citizenship and helps to develop personal fitness for the Atlanta region. THIS IS RED has been chosen by the Atlanta Area Council as a creative partner in the recruitment, fundraising, and multicultural campaigns.