Customer Pain Points | Campaign creative

The creative for the campaign was based around four critical pain points for the fall protection customer. 'Selection' hi-lighted how customers have to wade through a myriad of fall protection SKUs which can be daunting, even for fall protection insiders. 'Use' is MSA's promise that no matter how complex their solutions and products are, they will always be simple to use in the field. 'Inspection' alludes to the frequency which fall protection products need to be inspected in the field, and usually under less than ideal weather, so the quicker and easier it is to confirm that a product is able to be used in the field, the better. Lastly, 'maintenance' lets the customers know, if something does need maintenance, it will certainly be as easy as possible, while keeping the worksite safe for all.