Hidden Harbor's brand story is founded in the exotic, adventurous tiki spirit that has always been a part of tiki culture. The brand experience is a mix of the music and album cover vibe of Yma Sumac, a bit of magic of the iconic Trader Vic's, and of course, a little bit Steve Zissou.
Hidden Harbor
Visual Identity
It's not just an off the chart rum bar,
Hidden Harbor is a place you can hideaway.
The logo
A view from the end of a dock, palm trees blowing in the breeze, the sea gently lapping under the pier, or is it. Is this a harbor you see? or is it a fever dream of evenings spent in a secluded space with grand people and grander rum? Hidden indeed.
Simple color palette
The primary colors of the brand palette are designed to evoke a tropical fantasy. The green is shifting and elusive, dependent on the activation, and is reminiscent of palm leaves or the sea when it is lit by a magical orange sky.
Diverse Activations
The identity needed to be flexible enough to explore a variety of activations, from in-store communications to take home experience elements like glasses, mugs, and matchbooks.
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