The BBC crime drama follows DI Steve Arnott (Martin Compston), DI Kate Fleming (Vicky McClure), and Superintendent Ted Hastings (Adrian Dunbar) as they fight to combat corrupt "bent" coppers. This season introduces Joanne Davidson (Kelly Macdonald), a rogue Detective Chief Inspector with an obscure past. Fiery characters and dialogue, thrilling chase scenes, and unpredictable plot-twists make this one of the most binge worthy crime dramas ever.
Line of Duty
World building for social media
Line of Duty is the world's most watched TV drama of this century. With anticipation and early reviews off of the chart, we were asked to extend the LoD Season 6 world into social media.
Dig into the characters that work in AC-12
We created these snazzy badges to reintroduce the core characters of the show to the viewers.
Line of Duty Season 6 | Official Trailer | BritBox Original
We helped build the LoD world on social by using story elements that fans already were attracted to; The crazy acronyms, the hidden clues, character profiles, and of course the iconic theme song.
Line of Duty Season 6 Teaser | Burner Phone (0:34)
A world of crime and bent coppers to explore
Line of Duty's subreddit was roaring with fan theories, so we created several interactive scene explorations for them to dive further into AC-12's world.
Line of Duty Season 6 | Police Acronyms
Line of Duty's heavy usage of police acronyms can leave viewers a bit bewildered. Recognizing this, we created various images and stylized clips to bring more clarity to this copper lingo.
Who is H?
The elusive H. The highly anticipated reveal drove viewers and their fan theories WILD. In order to heighten the suspense, we teased the big reveal by creating graphics of potential suspects for fans to speculate and debate over.
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