PRS McCarty 594
Building a vintage inspired guitar
When you're asked to create a sexy, cinematic mini-doc of Paul Reed Smith crafting a groundbreaking new guitar... you drive as fast as you can to Stevensville, Md.
PRS McCarty 594 from THIS IS RED on Vimeo.
PRS McCarty 594 mini-doc | 10:43
Chapter Headings
A typography style that spoke to the large influence of 'vintage' on the story and the product, but with a clean touch of modern.
Behind the scenes—Not just another guitar factory
Seeing all the love and attention from everyone at PRS guitars is a huge part of why this is no ordinary factory, but rather an forward looking craftsmen magic castle.
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