Scope
• Naming, Identity & Branding• Creative Development• Story Development• Copywriting• Creative Direction•Edit•Motion Graphics•Design•Sound editing/Mix
The CODA campaign
Identity system and storytelling for a great cause
The CODA Campaign is a collection of musicians, artists, and creators coming together to support great leaders through iconic music.
A straightforward logo
A 'coda' is the end of a song and the logo needed to reinforce this concept by simply and quickly telling the story of an end, thus the built-in fade out in the logo
Billy Joel's 'Honesty' | :60 spot
We paired the striking song 'Honesty' against a bundle of not just lies, but lies that literally were killing Americans.
Music icons like Billy Joel, Linda Rondstadt, REM and Dawes were on board helping the campaign amplify the stories with their legendary music.
Big Press
With big personalities and contemporary stories like these, there obviously was a lot of media interest and coverage.
Squirrel Nut Zipper's 'La Grippe' | 1:20 spot
With Halloween happening right before the election there was a chance to take a caricatured and poignant swipe at the bungling of the pandemic with Squirrel Nut Zipper's classic song.
#onedanceleft
When the national election successfully faded out the 45th President, the CODA campaign turned it's attention to the Georgia run-off
You Get What You Give | 1:20 spot
When people vote it is a beautiful thing, and with the huge voter turn out in 2020 the CODA campaign made a special love letter to all the people who voted, especially those coming out in Georgia for the run off. The CODA campaign created this music video of how lovely you all look when voting, set to the iconic song from New Radicals 'You Get What You Give'.
Pure social media fire power
To get the message out, more team members from Make Good and ActivateHQ were added that had the right connections to get Katy Perry, Aloe Blacc, Kesha, Barbra Streisand to post, along with many other famous and regular concerned citizens.
Now that's what we call results
With all of the super star power behind the social sharing of the video, it's no surprise at the amazing number of people reached. And of course, doing any little part of to help Warnock and Ossoff win their seats sure makes for a happy day.
You Get What You Give | Inauguration performance
In honor of the strong connection of Beau Biden and the hit song 'You Get What You Give', the New Radicals were asked to perform at the Inauguration, with fellow CODA campaign-er Fred Goldring on guitar and backing vocals joining the band for this extraordinary moment. What a ride this has been.
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