Not many brands have achieved iconic status in packaging, like that of Coca-Cola. At the center of the logo and identity for this bubbly beverage, lies the iconic contour bottle, which recently celebrated its 100th year anniversary. To distinguish this incredible milestone, Coca-Cola asked 100 creatives from around the world to reimagine the contour bottle.

Our design tribute to this centennial celebration speaks to our affinity for optimism. We believe that how you view the world has everything to do with how you experience it, and when you view life through the lens of positivity, anything is possible.

We made it our mission to reflect these values in our bottle design, which was showcased across various Coca-Cola marketing platforms throughout the celebration. The design appeared online, on social channels, in print, and even at a special exhibit celebrating the centennial at the Coca-Cola headquarters in Atlanta. We’re proud and humbled to be included among the best designers and creatives on the planet and happy to spread a positive message to the world.