In line with their mission of revolutionizing entertainment & experiences, Dolby created the next big innovation in consumer electronics – Dolby Vision. As a vehicle to amplify existing technologies, Vision is sure to give a much-needed boost to the flat-lined 4k and 3D TV market.

Colors are richer, highlights blaze, and details in the shadows come to light. Dolby Vision is unlike anything you’ve ever seen. Starting at content capture and capitalizing on the latest in camera technology, Vision also gives filmmakers greater creative freedom.

As the first agency to create content for Dolby Vision, we brought story to life through the creative theme of “Dramatically Different.” We developed web content, animations and produced two videos, including a trailer. Like the technology itself, content struck a balance between the art of movie-making and the science of how it all works. We found the most stunning and artful examples of brightness, contrast & color – and let the dramatically different experience speak for itself.

When news of Dolby Vision broke, prominent media outlets including Huffington Post, Gizmodo & Wired provided updates and posted the video – resulting in more than forty thousand views. The Verge even went behind the scenes at CES to give a comprehensive look at the technology. With each story & each view comes greater anticipation among early adopters & curious consumers alike, who will all be looking to Dolby for the next big thing in entertainment experiences.