Time for some real talk: Your banner ads are getting ignored. That killer email campaign is languishing in the spam folder of your customer's backup Gmail account. Consumers desire more relevant, interesting, inspiring, and entertaining content. And as those consumers click and tap their way through each day, they want their content served in the places they go, on the devices they use, and free of any useless nonsense. It's not enough to simply know who your audience is. You need to know how to speak their language. And in today's world, everyone speaks Digital.