This is not your ordinary puppy rescue brand.
We love a lot of things; music, whiskey, fun clients—but there is nothing we love more than helping to save puppies and kitties.
Everyone who lives in Washington DC (and probably outside as well) knows how cut throat it can be. Playing up the regional vibe with a provocative headline helps more puppies get rescued and sets Wolf Trap animal rescue apart from the competition.
An ultra-high end Four Seasons level of service. Über-exclusive vet hospital dedicated to helping adopted animals,and the smartest, business saaviest vet you are likely to meet.
Creating an iconic 'fuzzball' that always the identity system to match the color and texture of any puppy or kitty appearing in the communication.
Dr. Burton is one of the most brilliant marketers we've ever met, and we've met some exceptional ones, oh and she is a doctor and saves fuzzballs for a living.